THE IMPACT OF COUNTER-NARRATIVES Insights from a year-long cross-platform pilot study of counter-narrative curation, targeting, evaluation and impact

Counter-Narratives

The concept of creating counter-narratives in order to push back against extremisms recruitment and propaganda has become well established in recent years. In practice, however, it has proven difficult to curate this content in a systematic way, target it toward at risk audiences, and - most importantly - measure constructive impact on their behavior.